评论 – 英航头等舱的酒成本价只有6欧元?

Jancis Robinson MW是一位著名的酒评家,Master of Wine,jancisrobinson.com的创办人,也是英国航空的前酒单设计者。最近她有一篇发表于《Financial Times》的文章中提到,英国航空头等舱的现酒单由两个完全没有采购葡萄酒经验的法国年轻人管理。而英航为了节省成本,最近一次新酒单建议中,所有成本超过6欧元的酒都被打枪了(以前的标准是红酒25欧元)。文章出处

用于欢迎头等舱客人的香槟,现在是Laurent Perrier’s Grand Siècle(罗兰百悦),暂时还是停留着。不过英航正在考虑换成成本低一些的英国气泡酒。

BA’s wine buying is currently in the hands of two young Frenchmen working for the parent company IAG who have no wine-buying experience. The dire state of their budget can be judged from a recent discussion on Flyertalk.com. The Villa Maria Sauvignon Blanc then on offer in BA First Class was spotted in Morrisons at £5 a bottle, two for £9. Even more recently an Argentine Malbec that retails for $10 was served in First Class. All submissions in a recent First Class tender for wines over €6 a bottle from the cellar door were rejected. (The budget for forward buying of claret used to be €25.)

The glass of champagne that welcomes anyone who has paid thousands for their seat at the front of a plane is seen as the most important wine served on any plane. Even BA realise this, and have not (yet) pared Laurent Perrier’s Grand Siècle from First Class – although one can only imagine the negotiations that keep it there.

英航头等舱经常被戏称是世界上最好的商务舱,即使是这样,价钱仍然坚挺。以纽约-伦敦来回头等机票来说,7月份的价钱是9,676美元,而飞行时间则是7个小时,相当1,382美元1小时。如果连酒单的标准都要降低的话,那么真的不知道怎么才能够卖出接近5位数的价钱了。

结语

对于头等舱的香槟,各大航空公司一向都是不敢轻慢的,毕竟牵涉到门面的问题。比如说,泰航是Dom Perignon,国泰是Krug,日航是Cristal,这些都是业内响当当的牌子。英舱如果真的在头等舱使用英国的气泡酒,从大道理上也让人挑不出刺来,毕竟也算是支持国货。但重点是英国气泡酒的认受率极低,不是在法国香槟区出产的也不能叫做香槟只能叫气泡酒,放上头等舱里也未免太LOW了一点吧?再配上其它一些6欧元以下的酒,那真的只好呵呵了。

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